Maple Elegance Media Inc. · Edmonton, Canada
We build and operate our own software products.
Maple Elegance is a product company, not an agency. Each product serves a distinct market and is supported by shared infrastructure — design system, billing, authentication, analytics, and a consistent launch process.
Hush is live on the web, with an iOS release planned for fall 2026. A second product, focused on marketing analytics, is currently in development.
Under one quarter from idea to launch·Shared technology across products·Apple developer setup underway
What we are
A product company, not an agency
Maple Elegance Media Inc. designs, builds, and operates its own software products. We retain full ownership of each product we launch. Our process is direct: identify a specific problem worth solving, build a focused version, validate it with real users, and decide whether to continue, pause, or discontinue it.
A consumer product and a business analytics platform do not need to share a brand story. They do share common infrastructure — authentication, billing, components, analytics, and our launch process. That shared foundation is the core of the company; each product is simply how it reaches its market.
Why our products differ
Different markets, shared infrastructure
A varied product portfolio can appear unfocused without a repeatable process behind it. Our approach is not to serve every market — it is to move efficiently from an idea to a working product, using infrastructure we already operate and maintain.
Shared across products
- Design system and components
- Authentication, billing, feature flags
- Analytics and error monitoring
- Privacy, terms, and support framework
- A consistent product evaluation process
Not shared
- Product positioning and target customer
- Homepage messaging
- Roadmap and priorities
- A combined “platform” narrative across unrelated customer segments
Products
Products we currently operate
We publish a product here once it has a defined market and is ready to stand behind publicly.
Flagship product · Live
Hush — private baby tracking
Hush lets parents log sleep, feeding, and diaper changes in a simple, private interface — built for parents who want a reliable personal record, without additional content or advertising.
Hush also demonstrates our operating capability: developing a consumer application, maintaining a credible privacy policy, and preparing for release on Apple’s platform.
Marketing analytics · In development
Marketing analytics platform
This product will integrate paid media, web analytics, and revenue data into a single reporting layer, intended for agencies and performance marketing teams currently relying on multiple disconnected tools.
In development — additional details, including the product name, will be published at launch.
Additional products remain private until they have a defined market and are ready for public release.
How we build
Our development process
Define the problem — a single, clear statement of the target user and the need being addressed.
Build a focused version on our shared technology base, rather than a standalone system.
Test with real users rather than internal review alone.
Decide — continue, pause, or discontinue, based on results.
We aim to move from concept to launch in under one quarter. That pace is how we evaluate whether a product is worth continuing.
Before a product is published
- A clear description a new user can understand
- A live product, or an accurate “in development” status
- A defined buyer
- A support channel beyond a personal inbox
- Privacy documentation that matches what the product actually does
Who this site is for
Parents & users
For Hush, please visit the product directly. Future products will have their own dedicated sites.
Investors & partners
This site describes an operating company that owns its products and executes on a defined schedule, with current focus on the Hush iOS launch and the analytics platform.
Apple / platform review
This page includes our legal entity name, support contact, privacy policy, and a link to our live product.
Current priorities
Where we are focused this year
- Complete Apple developer and publisher setup.
- Launch Hush on iOS.
- Bring the analytics platform to public launch.
Other opportunities are considered as they support these priorities.
Investors
An operating company that owns its products
Maple Elegance Media Inc. builds and operates its own software products, retaining full ownership and reusing common infrastructure across each one.
Investment thesis
A portfolio spanning consumer and B2B products can appear unrelated when viewed by category. The underlying thesis is operational:
- We can identify a well-defined problem quickly.
- We can ship a working product in under a quarter.
- We continue what performs and discontinue what does not.
- Shared infrastructure reduces the cost of each additional product.
- We concentrate resources — currently on the Hush iOS launch and the analytics platform.
Snapshot
| Product | Buyer | Status | Next milestone |
|---|---|---|---|
| Hush | Parents | Live (web) | iOS, fall 2026 |
| Analytics | Agencies / performance teams | In development | Public launch |
| Other | — | Private | Announced when ready |
Business model
Each product operates as its own commercial entity, with its own pricing, buyer, and site. The parent company owns the equity and the shared technology layer.
What this is not
Maple Elegance is not a services business and does not present client work as owned products. Metrics we cannot substantiate are not published here.
Key considerations
Focus: we are advancing two public products at once. We mitigate this by keeping one in market and one in development, with everything else private.
Category competition (analytics): established competitors exist. We are targeting a specific, well-documented failure mode — unreliable connectors and untrusted reporting.
Consumer trust (Hush): privacy is core to the product design, not an add-on.
Platform approval: our legal entity, support channel, privacy policy, and live product are structured to satisfy standard platform publisher review.
For a detailed memo or an introductory conversation, please contact us.
Contact
Product, press, or investment
Product questions belong on the product. Company inquiries belong here.
Hush users: myhushbaby.com · support@mapleelegance.ca
Product support requests for Hush should go to the Hush support address instead.